Fleet managers don't book online — they fax POs. Your site needs to know that.
A general Site Rebuild ($497) is great for an oil-change-and-brakes shop. It is the wrong shape for a diesel or fleet operation. The keyword cluster is different ("CVOR safety," "DEF system," "DPF regen," "NET-30 fleet account"). The customer is different (a dispatcher with three trucks down, not a soccer parent). The conversion is different (a phone call to a service writer, or a PO emailed to accounts payable, not a Cal-style booking). The Diesel & Fleet specialty site is built for that audience from the URL up — and stays $597 flat.
What's different vs. the $497 Site Rebuild
| Fleet landing page | A dedicated /fleet page written to dispatcher reading patterns: top-of-page POC name + direct line, NET-30 / fleet account ask, response-time SLA you commit to (e.g. "diagnosis within 4 hours, ETA within 24"), and a single "open a fleet account" form that emails your AP inbox. |
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| Diesel-specific keyword map | Page copy targets the cluster Google actually serves dispatch managers on: DPF cleaning, DEF system repair, EGR delete (where legal), turbo replacement, CVOR safety inspection, annual MTO inspection, fleet preventive maintenance, ELD compliance, hydraulic service. We don't pad with generic "auto repair" copy that hurts ranking on the diesel terms. |
| Photo brief written for trucks | The standard photoshoot brief asks for clean bays and smiling techs. The diesel brief asks for: a Class 8 in your largest bay, the tech in the under-pit, your scan-tool screen on a Cummins or Detroit, your CVOR / safety license posted on the wall, the Diamond / blue / white DEF tank if you stock bulk DEF. |
| Dispatch-friendly contact form | In addition to the standard contact + booking, the fleet path uses a single form that asks: company name, DOT/CVOR #, fleet size, type of work needed, urgency (down truck / scheduled), AP email, preferred PO method. Posts to your inbox + a copy to the AP inbox you specify. |
| Service-writer call routing | If you also subscribe to Booked Leads, your tracked number can split-route: the IVR offers "1 for retail bookings, 2 for fleet dispatch" and routes 2 directly to a service writer's mobile, bypassing the front desk. |
| Compliance notes baked in | If your shop is licensed for CVOR safeties, MTO annuals, SPIF (truck/trailer), or out-of-province inspections — those certifications get a dedicated row on the home page with the license number visible. Fleet customers verify these before they call. |
What stays the same
All the standard Site Rebuild guarantees still hold: Lighthouse mobile ≥ 85, GBP sync & verification, 3 rounds of revisions with < 24h turnaround, owned-by-you on launch, 50% on signature / 50% on launch. The diesel-fleet pack adds two pages (/fleet and a service-detail page like /services/dpf-cleaning), specialty copywriting, and the dispatcher-form flow — all in the same 7-day delivery window.
Who this is for
| Heavy-truck shops | Class 6–8, semi, dump, vocational. Independent or small-chain. CVOR-licensed. |
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| Mixed shops with a fleet book | You do retail brakes & oil changes but 30%+ of revenue is repeat fleet (landscapers, plumbers, couriers, municipal). The fleet landing page recovers the dispatcher traffic you're losing to a retail-only site. |
| Diesel-pickup specialists | Powerstroke / Cummins / Duramax shops doing DPF deletes (where legal), tunes, lifted-truck builds. Different keyword cluster than passenger gasoline; we treat it as its own vertical. |
| Trailer + welding shops | If you weld frames, do SPIF inspections, or hot-shot trailer repair — that's a fleet conversation, not a retail one. The diesel/fleet pack fits. |
Frequently asked
I do diesel pickups but not Class 8 — is this still right?
Yes. Powerstroke/Cummins/Duramax shops are a distinct keyword cluster from gasoline retail. The pack is built around the diagnostic + tune + DPF/EGR work that ranks separately. We tone the photo brief to match (lifted pickups instead of vocational trucks).
Do you do CVOR / Drive Clean / annual safety landing pages?
Included. Those are usually the highest-ROI service-detail pages for a fleet shop because they're scheduled in advance — dispatchers Google "MTO annual inspection <city>" weeks ahead. Each gets its own page if you do them.
I'm afraid the retail customers will get lost if I lean into fleet.
That's why it's split. Your home page still serves retail (cards: oil change, tires, brakes, alignment) — the fleet path is its own column with its own CTA. We don't dilute one to win the other.
I don't sell NET-30 to fleet customers.
Fine. We swap the NET-30 ask for "credit-card or e-transfer at pickup, fleet rates by phone." The form still works the same way — the difference is one paragraph of copy.
Can I add Booked Leads on top?
Yes. The split-route IVR ("1 retail, 2 fleet") is included if you have both. Retail line goes through the standard booking widget; fleet line calls a service writer's mobile.
A 20-minute scoping call confirms fit (do you actually take fleet, or is it occasional walk-in pickups?), pulls the keyword map for your city, and locks the 7-day build window.
Book the diesel/fleet rebuild →